3 de septiembre 2013. Johnnie Walker, perteneciente a Diageo, superó a Hennessy (propiedad de LVMH) al inicio de 2013 en la clasificación mundial de rankings de marca. Jack Daniels (Brown-Forman), Jameson y Martell (ambas de Pernod Ricard) completan los cinco primeros puestos. El IWSR (la consultora británica International Wine & Spirit Research) ha clasificado estas marcas a partir de su volumen en 2012 y su valor.
Puedes leer la nota completa en inglés aquí.
Top 10 of the IWSR's World Class Brands list
Rank 2012 | Rank 2011 | Brand | Category | Owner | Aggregate total | Volume score | Growth score | Per-case score | Volume 2012 ‘000s 9L cases | Volume growth 2012 on '11 | Value 2012 ‘000s US$ | Avg US$ per case 2012 | Growth in value per case 2011-'12 US$ |
1 | 1 | Johnnie Walker | Scotch Whisky | Diageo | 377 | 133 | 135 | 109 | 18,025 | 1,045 | 6,668,177 | 370 | 14 |
2 | 2 | Hennessy | Cognac /Armagnac | LVMH | 375 | 121 | 121 | 133 | 4,978 | 254 | 3,743,042 | 752 | 44 |
3 | 4 | Jack Daniel's | US Whiskey | Brown-Forman | 369 | 132 | 134 | 103 | 12,193 | 913 | 3,963,728 | 325 | 11 |
4 | 5 | Jameson | Irish Whiskey | Pernod Ricard | 338 | 114 | 125 | 99 | 4,001 | 389 | 1,248,610 | 312 | 6 |
5 | 9 | Martell | Cognac /Armagnac | Pernod Ricard | 334 | 86 | 113 | 135 | 1,903 | 165 | 2,328,402 | 1,224 | 135 |
6 | 13 | Buchanan's | Scotch Whisky | Diageo | 333 | 83 | 118 | 132 | 1,778 | 214 | 1,217,050 | 684 | 98 |
7 | 10 | Cîroc | Vodka | Diageo | 330 | 91 | 129 | 110 | 2,218 | 631 | 833,133 | 376 | 1 |
8 | 12 | Captain Morgan | Rum | Diageo | 328 | 130 | 131 | 67 | 9,944 | 661 | 2,329,388 | 234 | 5 |
9 | 14 | Jim Beam | US Whiskey | Beam | 327 | 128 | 128 | 71 | 6,425 | 487 | 1,562,007 | 243 | 7 |
10 | 6 | Absolut | Vodka | Pernod Ricard | 327 | 131 | 117 | 79 | 11,314 | 212 | 2,954,367 | 261 | 5 |
