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Imagen Lucas Bols and 20,000 bartenders create a buzz with new Bols Honey Liqueur

Lucas Bols and 20,000 bartenders create a buzz with new Bols Honey Liqueur

Nota de Prensa

23rd August 2013, Amsterdam- Lucas Bols, the leading cocktail liqueur and spirits producer announces the launch of Bols Honey Liqueur, following an extensive consultation with bartenders.

The first of its kind to be developed, Bols Honey Liqueur is an exciting addition to the cocktail category. Following input from 20,000 bartenders, the recipe was been created by master distiller Piet van Leijenhorst to offer something new to the on-trade and provide a valuable alternative to sugar as a sweetener in cocktails. It is extremely versatile and mixable and overcomes the practical issues associated with using natural honey.

Made from a blend of different honeys, including acacia, sunflower and malt, Bols Honey Liqueur is sourced from a variety of different landscapes and environments to give a deep and complex flavour. It has a strong malty taste with buttery, vanilla notes and a hint of orange peel on the nose, making it an extremely adaptable liqueur to enhance the flavours of a range of cocktails and bring them to life. It has an ABV of 17%.

Bols Honey Liqueur will be priced in line with other Bols liqueurs and launched in 500ml and 700ml bottles in selected markets around the world. The new liqueur was recently presented at Cocktails and Spirits in Paris gaining excellent feedback from bartenders and will officially launch at the Bar Convent in Berlin on 8th and 9th October.

Lucas Bols chief executive officer Huub van Doorne, says: “We discovered that honey is the most popular alternative to sugar in cocktails even though it is extremely difficult to work with behind the bar, often sticking to the bottom of the glass.

“This is an exciting launch as by engaging and involving bartenders in the development process, we have been able to provide the solution to a long-standing issue and innovate to enhance the drinks experience for consumers. It also meets the need for fresh and natural products and offers a premium and versatile alternative, enabling bars to offer a point of difference.”

About Bols
Bols is the world’s oldest distilled spirit brand, dating back to 1575, when the Bols family opened a small distillery in Amsterdam. Since then, we have mastered the selection of the right ingredients and our expertise and curiosity has led to the creation of hundreds of delicious products. The original recipes are passed on from master distiller to master distiller and updated to suit contemporary tastes. 

More than four centuries of craftsmanship, passion and experience join each other perfectly in the products of Bols; from the world’s best-selling genevers to the range of 38 quality liqueurs that are available in more than one hundred countries. From flavour innovations such as Bols Foam and Bols Natural Yoghurt, to all-time classics like Bols Genever and Bols Blue.

Lucas Bols brands are distributed in the UK by Maxxium UK. Maxxium UK Ltd is part of the global sales and distribution alliance between Beam Inc and Edrington. Its UK portfolio of premium brands includes: blended Scotch (The Famous Grouse and Teacher’s), malt whisky (Highland Park, Laphroaig, The Macallan, The Glenrothes and Ardmore), imported whiskey (Jim Beam, Maker’s Mark, Knob Creek, Canadian Club), cognac and brandy (Courvoisier and Fundador), sherry (Harveys), vodka (Stolichnaya), tequila (Sauza), rum (Brugal and Cruzan), liqueurs and specialities (Sourz, Bols liqueurs, Galliano, Vaccari, After Shock).

Picture by © Foto cortesía: BolsPicture by © Foto cortesía: Bols

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