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Imagen Coco Re'al confirmed as headline sponsor for the 777 World Tour

Coco Re'al confirmed as headline sponsor for the 777 World Tour

Nota de Prensa

Global Rum Ambassador, Founder and Director of The Rum Experience & UK RumFest, and owner of Cottons Camden Rhum Shack & Restaurant, Ian Burrell is thrilled to announce that Coco Reál, the popular brand of coconut puree and essential cocktail ingredient, has been confirmed as the headline sponsor of his ongoing 777 World Tour, whose last stop featured at the inaugural launch of the Hong Kong RumFest last month. Having recently made headlines and broken records by building the world's first pop-up Rumshack in Antarctica on stage one of the world tour, Ian, with the support of Coco Re'al, will to continue create seven brand new cocktails, across all seven continents during this seven month world tour, stopping in on the biggest and best Rum events on the planet. In each of the seven continents, Ian will build the Coco Reál Rumshack and create a brand new cocktail for rum fans to enjoy for the very first time. The news of Coco Re'al's sponsorship of the 777 World Tour comes just days before the official launch of the UK RumFest and more information can be found by visiting The Rum Experience website

Ian Burrell's very own 777 World Tour landed at its second destination when welcomed as the guest of honour at the Hong Kong Rum Festival last month. Having finished his official duties launching Asia's biggest festival of rum, he will set off to South America where the Coco Reál Rumshack will open its doors once again on stage three of the 777 World Tour in Venezuala. After taking in North America, Africa and Australia, the 777 World Tour will end its epic journey at Ian's very own UK RumFest in October of this year. Full details of the UK RumFest are due to be announced shortly and the full list of destinations where rum lovers can experience the Coco Reál pop-up Rumshack are as follows:

  • Antarctica: Completed
  • Asia, Hong Kong The Hong Kong Rum Festival: Completed
  • South America, Venezuela, Diplomatico World Cocktails: Finals in June
  • North America , New Orleans, Tales of the Cocktail: July
  • Africa, Mauritius The Mauritius Rum Festival: August
  • Australia T.B.C.
  • Europe, London, UK RumFest: October


Steve Dingley, Northern Europe Brand Manager for Finest Call Cocktail Mixes, comments:
"What a great partnership this is between a global brand like Coco Reál coconut cream and the Global Rum Ambassador that is the inimitable Ian Burrell. Between them they conjure cocktalls unbeaten in seven countinents. We are delighted to help Ian in his mission".

Ian Burrell, Global Rum Ambassador adds, "It's great to have Coco Re'al on board to help support our mission in hitting seven continents in seven months, creating seven cocktails for a great cause. We are raising the stakes and spreading the gospel of rum to every corner of the globe!"


About The Rum Experience
The Rum Experience is a concept created by Global Rum Ambassador and the Founder of UK RumFest, Ian Burrell. Celebrating the resurgence of rum and rum culture around the world, The Rum Experience takes a contemporary approach to promoting the rum and sugarcane industries and Caribbean culture through a series of unique events, festival, rum tastings, pop-up experiences, food pairings and rum battles. 


About Coco Reál
Coco Re'al is the world's leading brand of coconut cream. Made by American Beverages Marketers from coconuts from the Dominican Republic, Coco Reál is the favourite coconut cream with bartenders in seven continents for its great taste, superb packaging and easy to use upside down bottle.

Source: We are Full Fat 
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